An industry front-runner with over a decade in market research and data strategy, Addy has a distinguished track record both on the supplier side at Ipsos and the agency side at Critical Mass. With a knack for innovation, Addy pioneered first-of-their-kind research programs for global clients like Apple, AT&T, and Infiniti. By harnessing cutting-edge analytic techniques, Addy’s been able to consistently use varied data types and transform them into actionable insights that yield meaningful ROI metrics for her clients. As Cashew’s CEO and Co-Founder, Addy is solving industry challenges she has experienced herself working with countless types of clients with varying degrees of research and data acumen. Cashew is now bringing deep industry expertise that was otherwise time consuming, expensive or confusing, to the masses with Cashew’s groundbreaking technology.