Amber Heffner is the Director of Strategic Growth at ParentSquare, where she leads enterprise initiatives focused on customer advocacy, advisory programs, events strategy, and organizational partnerships. A former K–12 teacher, counselor, administrator, Director of Technology, and nonprofit CEO, Amber brings nearly two decades of education leadership experience to her work in ed-tech. Prior to ParentSquare, Amber served as CEO of the Illinois Digital Educators Alliance, growing the organization from 3,500 to 16,000 members and expanding partnerships across the statewide education ecosystem. She has served on national and state-level education committees and coalitions, including NCTET, the ASAE Research Foundation Development Committee, Learning Forward Illinois, Illinois State Board of Education Computer Science initiatives, and the Illinois Media Literacy Coalition. Amber holds degrees in education, counseling, and educational leadership. Her work is driven by a passion for connecting community insight with organizational strategy, elevating educator and district leader voices, and helping people and organizations reach their full potential.