For CMOs, the rules of growth keep shifting. Algorithms change. Ad costs rise. But communities? They compound. With 66% of brand community members reporting loyalty to that brand (Forbes) and companies with active B2B communities seeing 37% higher customer retention rates (Gartner), community is the strategic advantage that delivers sustained, defensible growth over time. Join Amy as she shares how Kellwood Company has moved beyond spend-led growth to build community-driven systems that scale through trust, advocacy, and embedded brand presence, while repositioning marketing as a driver of long-term business strategy, not just acquisition. Key takeaways: - How to turn community into a scalable growth engine that outperforms traditional paid and campaign-led acquisition - Practical ways to build real-world communities and shared identities that drive long-term brand equity and loyalty - How to activate micro and mid-level influence across community groups to create sustained, compounding demand - What it takes to elevate marketing from a support function to a strategic force shaping product, experience, and growth