25 June 2026 14:00 - 14:45
Panel | The customer-led CMO: Aligning teams, data, and experience to drive growth
The brands winning today are not just reaching customers, they are connecting every touchpoint that shapes the journey.
This panel explores how marketing leaders are creating more connected customer experiences across channels, touchpoints, and moments that matter most. You’ll hear how they are using insight, data, and cross-functional alignment to reduce fragmentation, strengthen engagement, and build journeys that feel seamless to the customer and deliver stronger business results.
Key takeaways:
- How to identify the touchpoints that have the greatest impact on customer perception and growth
- Practical ways to create more connected omnichannel experiences across the customer journey
- How to use customer insight and data to improve engagement across channels
- What it takes to turn fragmented interactions into a more consistent, growth-driving experience