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Derek
Thomas
CMO
Ryan
Derek Thomas is Chief Marketing Officer at Ryan, with a track record of driving revenue growth through bold, customer-led marketing strategies. With experience spanning global organizations including Ryan, Blue Yonder, Emerson, and Procter & Gamble, he is known for challenging the status quo and redefining how marketing contributes to commercial success. His approach combines data-driven insight, strategic vision, and the ability to lead through both growth and transformation. Trained as an engineer, Derek brings a unique outside-in perspective shaped by firsthand customer experience, enabling him to deliver impactful change across organizations and at scale.
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25 June 2026 14:00 - 14:45
Panel | The customer-led CMO: Aligning teams, data, and experience to drive growth
The brands winning today are not just reaching customers, they are connecting every touchpoint that shapes the journey. This panel explores how marketing leaders are creating more connected customer experiences across channels, touchpoints, and moments that matter most. You’ll hear how they are using insight, data, and cross-functional alignment to reduce fragmentation, strengthen engagement, and build journeys that feel seamless to the customer and deliver stronger business results. Key takeaways: - How to identify the touchpoints that have the greatest impact on customer perception and growth - Practical ways to create more connected omnichannel experiences across the customer journey - How to use customer insight and data to improve engagement across channels - What it takes to turn fragmented interactions into a more consistent, growth-driving experience