Fernando Trueba is Chief Marketing Officer at Addi, bringing over 20 years of experience scaling technology-driven companies across FinTech, SaaS, eCommerce, and delivery services. With a background spanning leadership roles at Microsoft, eBay, Favor, and Rev.com, he has led global expansion initiatives and built high-performing, cross-functional teams across product, marketing, and sales. Known for his holistic approach to growth and strong focus on team empowerment, Fernando combines strategic vision with operational excellence to drive impactful, market-leading results.