In his current role at Delinea, Jayson and his team are responsible for GTM strategy, content marketing, evangelism, sales enablement, technical marketing, competitive intelligence, customer expansion, and advocacy. Jayson's approach to marketing is deeply rooted in understanding and addressing customer needs. He has over 15 years of experience as a technology and software marketing leader at organizations like IBM and Dell. Jayson's focus on instilling a customer-in approach with his teams builds a strong foundation that connects technology with buyers’ needs to drive marketing success and business growth.