Too many CMOs are sitting on a goldmine of brand data and still struggling to make executive leadership care. In this session, Kelly will get into the messy reality of measuring brand in a way that actually lands with executives: what to track, what to ditch, and how to pull it all together into something that tells a clear, compelling story. No more siloed reports and disconnected metrics, just a smarter way to show the full impact of your brand. Key takeaways: How to identify which metrics your executive team actually cares about — and map your brand data to them A practical approach to consolidating multiple research streams into one coherent, boardroom-ready view How to use brand reputation data to strengthen your position with senior stakeholders and manage up with confidence Why a unified measurement framework is the difference between brand being a cost centre and a strategic growth driver