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Lindsay
Lyons
VP, Digital Marketing, Omnichannel
SAP
Lindsay Lyons is Vice President of Digital Marketing, Omnichannel at SAP, and a global marketing executive with deep expertise in content, branding, storytelling, and digital strategy within the high-tech sector. She is known for building scalable, technology-enabled marketing organizations, leveraging tools such as marketing automation, SEO, and data-driven lead generation to drive performance. A recognized change agent and collaborative leader, Lindsay has delivered standout results through innovative programs, including significantly increasing engagement, expanding global reach, and driving measurable growth across channels. Her customer-centric approach to go-to-market strategy and omnichannel marketing has consistently strengthened brand awareness and created cohesive, high-impact customer experiences.
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25 June 2026 14:00 - 14:45
Panel | The customer-led CMO: Aligning teams, data, and experience to drive growth
The brands winning today are not just reaching customers, they are connecting every touchpoint that shapes the journey. This panel explores how marketing leaders are creating more connected customer experiences across channels, touchpoints, and moments that matter most. You’ll hear how they are using insight, data, and cross-functional alignment to reduce fragmentation, strengthen engagement, and build journeys that feel seamless to the customer and deliver stronger business results. Key takeaways: - How to identify the touchpoints that have the greatest impact on customer perception and growth - Practical ways to create more connected omnichannel experiences across the customer journey - How to use customer insight and data to improve engagement across channels - What it takes to turn fragmented interactions into a more consistent, growth-driving experience