Lindsay Lyons is Vice President of Digital Marketing, Omnichannel at SAP, and a global marketing executive with deep expertise in content, branding, storytelling, and digital strategy within the high-tech sector. She is known for building scalable, technology-enabled marketing organizations, leveraging tools such as marketing automation, SEO, and data-driven lead generation to drive performance. A recognized change agent and collaborative leader, Lindsay has delivered standout results through innovative programs, including significantly increasing engagement, expanding global reach, and driving measurable growth across channels. Her customer-centric approach to go-to-market strategy and omnichannel marketing has consistently strengthened brand awareness and created cohesive, high-impact customer experiences.