Lyssa Myska Zotlen is a global marketing and operations executive; a self-described "translator between nerds and normals" who turns complex technology into clear strategy, strong brands, and the communities that grow them. Across 15+ years she's led marketing and digital teams at Arise, HGS Digital, Cognizant Softvision, and Alorica, building award-winning campaigns and high-performing global teams. She does her best work where it's messy: multi-sided markets, turnarounds, and transformation. Off the clock, she's a voracious reader, lifelong writer, and travel and fitness enthusiast.