Omer Waysman is a seasoned marketing leader with 17 years of experience across tech, FMCG, consulting, and the tire industry. As VP of B2C Marketing for Michelin North America, he leads a 100-person organization driving brand, digital, retail, and go-to-market strategy. He brings deep expertise in e commerce, D2C, channel marketing, and digital transformation, with a strong track record of accelerating growth and building high performing teams. Omer is known for his creative thinking, data-driven approach, and passion for retail, technology, and customer experience.