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Patricia
Harris
CMO
Blue Yonder
Patricia Harris is Chief Marketing Officer at Blue Yonder and a member of the Executive Leadership Team, where she leads both Marketing and Communications. In her role, she is responsible for guiding Blue Yonder’s evolution into a leading AI-driven supply chain company, strengthening brand visibility, deepening customer engagement, and driving measurable revenue through a cohesive go-to-market approach. With over 25 years of experience across telecommunications, IT, and enterprise software, Patricia combines strong technical expertise with creative strategic thinking, consistently driving innovation through modern marketing approaches. A regular speaker on topics including marketing transformation, technology, and sales alignment, she is focused on building data-led, results-driven teams that deliver tangible business outcomes. Prior to joining Blue Yonder, Patricia held senior leadership roles in marketing and strategy at Workday, Hitachi Vantara, and IHS Markit, and was Vice President of Worldwide Marketing Programs at SAP. She earned her MBA from the University of Colorado and holds a BBA from Truman State University. Outside of her professional life, Patricia enjoys travelling and hiking with her family, drawing inspiration from new environments and the outdoors.
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25 June 2026 11:00 - 11:30
Stop taking orders, start driving growth: Redefining the CMO as the architect of go-to-market strategy
Marketing is often treated as a downstream function—executing campaigns after key decisions have already been made. But CMOs have the widest view of the customer journey and are the first to sense market shifts, making them the ideal driver to architect their company’s growth. Join Patricia as she explores how marketing leaders can define go-to-market strategy, build structured growth plays, and align cross-functional teams to drive measurable customer and revenue outcomes. Key takeaways: - How to reposition marketing as a strategic leader in defining go-to-market direction - What it means to act as the “architect” of growth—and how to operationalize that role - How to design go-to-market plays that align sales, marketing, product, and partners - How to evolve from product marketing to solution-based narratives tied to customer outcomes - Practical ways to navigate and influence executive, sales, and strategy stakeholders