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Rian
Urena
VP, Community
JPMorganChase
Rian Urena is Vice President Community Manager at J.P. Morgan Chase, where he focuses on strengthening community relationships and driving local engagement initiatives. With a background in retail banking and leadership, he previously held multiple roles at UFCU, including Assistant Branch Manager, where he led branch operations and team development. Rian brings a well-rounded skill set spanning customer experience, learning and development, and marketing, complemented by his work as a Digital Marketing Consultant and his role on the Board of Directors for The Austin Chapter of Credit Unions. Known for his people-first approach, he is passionate about building strong communities and developing high-performing teams.
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25 June 2026 14:00 - 14:45
Panel | The customer-led CMO: Aligning teams, data, and experience to drive growth
The brands winning today are not just reaching customers, they are connecting every touchpoint that shapes the journey. This panel explores how marketing leaders are creating more connected customer experiences across channels, touchpoints, and moments that matter most. You’ll hear how they are using insight, data, and cross-functional alignment to reduce fragmentation, strengthen engagement, and build journeys that feel seamless to the customer and deliver stronger business results. Key takeaways: - How to identify the touchpoints that have the greatest impact on customer perception and growth - Practical ways to create more connected omnichannel experiences across the customer journey - How to use customer insight and data to improve engagement across channels - What it takes to turn fragmented interactions into a more consistent, growth-driving experience