Sushovan is an accomplished Marketing Leader with 15+ years of extensive experience in B2B SaaS, GTM Strategies, and Digital Transformation - across industries. At present, he is the Global Head of Marketing at Attentive.ai - directing a cohesive marketing strategy & execution for its B2B SaaS platform 𝗕𝗲𝗮𝗺 𝗔𝗜 for Construction and Landscaping industries, along with leading a team of 15+ super talented marketing professionals. In the past he has directed successful GTM strategies for organisations such as Incedo Inc., HighRadius, Sitecore, Espire Infolabs and others. Highly proficient in Cross-Functional Leadership to execute global demand gen campaigns - significantly contributing to revenue growth, by efficiently managing annual marketing budgets and optimizing marketing channels. Exceptional Educational Background, with an Executive MBA from IIM Calcutta and a B.A. (Hons.) in Journalism & Communications from the University of Delhi, complemented by multiple industry-leading certifications in product marketing, and digital & inbound marketing strategies. Recognized for Marketing and Industry Excellence, with accolades such as: Top 100 Product Marketing Leader, PMA Ambassador 2024, Sitecore Most Valuable Professional 2021, Making a Difference, and Best Lead Champ across Business Functions.