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Tim
Hines
Author & Keynote Speaker
Tim Hines is a global keynote speaker, business coach, and five-time entrepreneur who empowers professionals and organizations to accelerate growth through collaboration, innovation, and influence. With a career spanning work with industry leaders like Accor, Air France, IMEX, Northstar Media, and even the CIA, Tim brings a bold, energetic perspective to navigating change and sparking success. He’s the author of The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer and host of The Marketing Starter Podcast, where he champions the idea of thinking like a founder—no matter your role. Passionate about giving back, Tim served on the Community Advisory Board for the Future Founders Foundation, helping underserved youth explore entrepreneurship, and taught marketing and entrepreneurship with the University of Illinois Institute of Entrepreneurial Studies. He’s also a graduate of the Startup Leadership Program. And just to keep things interesting - Tim is also a trained stand-up comedian and a licensed marriage minister. (Yes, he’s performed both on stage and at the altar.)
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25 June 2026 09:15 - 09:45
Attention is the new currency: How marketing leaders earn and keep it
A study from the University of California, Irvine found that average human attention spans have dropped from 150 seconds in 2004 to just 47 seconds today, making audience attention one of the most valuable and difficult assets to earn. Attention is harder to win than ever. With endless distractions competing for every second, the real challenge isn't getting noticed, it's staying memorable. This session reveals what grabs attention, what keeps it, and how to turn interest into action through sharper messaging, stronger content, and more engaging event experiences. Key takeaways: - Understand the psychological triggers that capture and sustain audience attention in an increasingly distracted environment - Build messaging frameworks that cut through digital noise and create stronger emotional connections with attendees - Learn how to apply behavioural insights to increase engagement, conversions, and long-term audience loyalty - Discover creative content and experience strategies that keep audiences engaged before, during, and after your event