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Todd
Blyleven
CMO
USA Softball
Todd Blyleven is Chief Marketing Officer at USA Softball, bringing more than 20 years of experience across elite sports, corporate partnerships, and leadership. A former professional baseball player and MLB scout, he has led national brand campaigns and high-impact marketing strategies for major sports organizations. Known for his resilience and character under pressure, Todd’s leadership was shaped by his actions during the 2017 Las Vegas mass shooting, where he helped carry over 30 people to safety. Today, he is also a TEDx speaker, podcast host, and mental health advocate, inspiring others to lead with purpose, strength, and heart.
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25 June 2026 10:15 - 10:45
The modern CMO under pressure: Leading with clarity, alignment, and resilience when everything is shifting
CMOs are expected to drive growth, inspire teams, and deliver certainty, even when the market, strategy, and signals around them are constantly changing. Join Todd and leave equipped with a practical leadership playbook for navigating uncertainty with clarity and control, drawing on high-stakes experience from elite sports and real-time crisis environments. You’ll learn how to stay composed under pressure, align teams around a clear direction, and communicate in a way that builds trust, drives momentum, and sustains performance through change. Key takeaways: - How to lead with clarity and confidence when strategy, priorities, and conditions are constantly shifting - Practical techniques to build trust, alignment, and focus across teams in high-pressure environments - How to communicate with purpose to maintain momentum and reduce uncertainty across the organization - How to create resilient, high-performing teams that stay engaged and effective through change