Ghazwan has spent over a decade at the intersection of demand generation and large-scale event marketing, building programmes that do more than fill rooms - they move pipeline. Currently leading Global Experiential Marketing at DocuSign, he oversees the strategy and execution behind one of enterprise tech's most ambitious event programmes, spanning owned conferences and global demand generation. Before DocuSign, Ghazwan spent five years at Oracle leading demand generation for OracleWorld across North America and globally, one of the largest customer conference programmes in the industry. He's also held international digital marketing roles at VMware and Yahoo, giving him a rare breadth of perspective across channels, geographies and marketing functions. He brings to the stage a practitioner's view of what it actually takes to make events work as a commercial engine - not just a brand moment.