The greatest inhibitor to scalable, efficient revenue growth is organizational friction caused by siloed GTM functions. This critical panel brings together executive leaders to discuss the practical frameworks and strategies required to demolish these silos and build a truly unified growth model spanning Marketing, Sales, and Product. We will delve into how leading companies are restructuring their teams, aligning incentives, and implementing shared metrics to ensure every function is working toward a single, unified revenue objective. The panelists will share candid lessons on overcoming organizational resistance, defining clear handoffs, and establishing the operational processes necessary to transform disconnected activities into a seamless, high-velocity revenue engine. Key learnings: - Discover practical frameworks for building a shared language and aligning the core objectives of Marketing, Sales, and Product teams. - Identify the critical shared metrics and incentives required to hold all three GTM pillars equally accountable for the unified growth outcome. - Gain actionable strategies for overcoming organizational friction, defining seamless customer handoffs, and establishing a single source of truth for growth data.