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Deborah
Shapiro
Vice President of Growth
Black Angus Steakhouse
Deborah Shapiro is an experienced commercial marketing and business development executive known for "creating revenue out of thin air." Her 20+ years of experience in the retail, eCommerce, tech and hospitality industries include overseeing large-scale advertising campaigns, branding, growth strategy, tech product development and merchandising. She has led marketing and procurement departments for Fortune 500 retailers and national restaurant chains, driving transformative growth for organizations ranging from $100M to $16B in revenue. Currently, Deborah serves as the Vice President of Growth for Black Angus Steakhouse, where she heads marketing and procurement. She also continues to serve as Principal Partner of S&S Insights, a data-driven business growth and branding firm working with mass retailers, CPGs and restaurants across the country. Fun Fact: Deborah is a Mom of 5 kids!
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15 April 2026 12:00 - 12:30
The purchase power of the loyalty loop
In an era of AI-driven growth and increasing customer skepticism, trust has become the ultimate differentiator. This keynote explores why loyalty and customer service are no longer cost centers, but powerful growth engines, driving retention, expansion, and lifetime value. Learn how to build accountability, deepen trust, and unlock the compounding purchasing power of loyal customers.