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Heidi
Gibson
Growth
Google
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15 April 2026 15:45 - 16:15
Fireside chat - The future of buying: How to win the 2026-2030 customer journey
For the growth leader, the seismic transformation of the buyer journey represents both the greatest risk to revenue predictability and the largest opportunity for market disruption. This fireside chat looks beyond immediate tactics to provide a crucial strategic analysis of the forces that will define how customers research, evaluate, and purchase solutions in the coming years. We will analyze how the rise of autonomous buyer agents, AI-driven evaluation, and heightened demand for hyper-personalization fundamentally threaten legacy GTM and revenue architectures. Join our experts for a candid discussion on the metrics, organizational shifts, and technological investments CGOs must prioritize today to future-proof their revenue engine and consistently win the trust and business of the 2030 customer. Key learnings: - Identify the core operational risks associated with failing to adapt your GTM model to the future buyer's autonomous journey. - Strategize how to re-architect your revenue team (Sales, Marketing, Product) to engage, influence, and convert the buyer of 2030. - Gain foresight into the long-term investments required to maintain measurable growth and competitive relevance in a transformed market landscape.