The classic "Zero to One" journey, finding initial Product-Market Fit and securing early growth, has been fundamentally reshaped by the ubiquity of AI. In the AI-Native Era, the competitive landscape, user expectations, and the very definition of a MVP have changed. For growth leaders, traditional playbooks for discovery, validation, and early traction are rapidly becoming obsolete. This session serves as a crucial guide for leaders launching new products or entering new markets in a world saturated with intelligent tools and automation. We will challenge legacy assumptions and provide a modernized framework for achieving PMF. Key learnings: - Integrate AI tools into the development cycle to accelerate the path to PMF and achieve the new definition of a viable product. - Develop a growth roadmap that leverages AI for competitive differentiation and defensible market entry. - Master the updated go-to-market strategies required to optimize acquisition and retention in an AI-first world.