15 April 2026 14:45 - 15:15
The Growth Portfolio: Rebalancing Omnichannel Media for 2026 Resilience
As growth leaders, we are the portfolio managers of our brand’s future. This keynote explores the tactical shift from siloed "attribution hunting" to integrated omnichannel media synthesis. We’ll discuss the frameworks for balancing immediate ROI across diverse channels with the foundational brand work required to win the next decade of consumer trust.