Relying on legacy metrics often provides a misleading view of organizational health, masking inefficiencies and jeopardizing long-term valuation. This essential session for Chief Growth Officers challenges the status quo, detailing which outdated, vanity KPIs must be abandoned and providing a blueprint for adopting a new generation of metrics that truly measure scalability and core profitability. We will delve into modern measurement frameworks focused on granular unit economics, high-fidelity cohort analysis, and the distinction between efficient and inefficient growth. Attendees will learn how to build a unified KPI system that drives accountability across the GTM function, enables smarter resource allocation, and provides the clear financial narrative required by the board and investors. Key learnings: - Identify and cease reporting on legacy KPIs that provide false positives or fail to reflect the true cost of modern growth. - Adopt advanced measurement frameworks centered on cohort health, efficient Customer Acquisition Cost (CAC), and Net Revenue Retention (NRR) as the primary growth indicators. - Build a strategic, unified dashboard that provides actionable insights for resource allocation and drives verifiable business scalability and profitability.