Alberto Gerin is the CMO at Modefinance, a techfin company specializing in AI-driven credit risk assessment and management. With over 10 years in marketing and business development, he has been recognized as a CMO to Watch 2024 by CMO Alliance, among the Top 30 Most Influential Fintech Marketers 2022 by Fintech Marketing Hub, and one of The Drum's Future 50 Global Brand Marketers 2019. Alberto has a strong fintech background, leveraging CRM strategies, brand development, targeted campaigns, and data-driven insights to enhance client success and drive business growth. At Modefinance, he leads marketing and communications, promoting AI-based solutions and guiding the company’s growth from startup to global recognition. Previously, he founded and led several startups and consulted for SMEs, helping them build brand visibility through digital marketing and strategy. He also contributes thought leadership on balancing strategic and performance marketing, fostering cross-functional collaboration, and continuous learning. Alberto’s expertise and leadership continue to shape the fintech marketing landscape, driving impact for both his organizations and the wider industry.