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Amy
Parker Dixon
Chief Marketing Officer
Education Development Trust
Amy Parker Dixon is a global marketing leader with extensive experience driving brand growth and strategic communications across the international education sector. As Chief Marketing Officer at Education Development Trust, she leads the organisation’s global marketing strategy, strengthening brand positioning and supporting impact at scale. Previously, Amy served as Global Director of Marketing and Communications at the International Baccalaureate, where she oversaw global brand, communications and marketing strategy for one of the world’s most recognised education frameworks. Prior to that, she held multiple senior leadership roles at Cambridge Education Group, leading global marketing functions across diverse international markets. Amy began her career in education leadership and has also held a regional director role at YPO, bringing a strong commercial lens and stakeholder focus to her marketing leadership. She holds a Law degree from the University of Cambridge and has completed executive studies in Digital Marketing: Disruptive Strategy at Saïd Business School, University of Oxford.
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25 June 2026 15:45 - 16:15
From purpose to performance: Making sustainability a growth lever
Sustainability has moved far beyond ESG reporting and corporate responsibility campaigns. It now shapes brand trust, regulatory pressure, investor expectations and customer choice — making it central to long-term growth and resilience. In this session, Amy Parker Dixon will explore how CMOs can move sustainability out of communications and into the core of brand and business strategy. Drawing on her experience leading global marketing and communications teams, she will show how to align purpose with operational reality — ensuring commitments are credible, measurable and meaningful. Key themes include: - Moving sustainability from messaging to strategy - Aligning purpose with operational reality - Balancing sustainability ambition with commercial accountability - Avoiding superficial positioning and building genuine credibility - Turning sustainability into a source of competitive advantage and long-term value Expect a practical leadership perspective on how marketing can drive responsible growth, strengthen trust, and create lasting impact.