25 June 2026 15:45 - 16:15
From purpose to performance: Making sustainability a growth lever
Sustainability has moved far beyond ESG reporting and corporate responsibility campaigns. It now shapes brand trust, regulatory pressure, investor expectations and customer choice — making it central to long-term growth and resilience.
In this session, Amy Parker Dixon will explore how CMOs can move sustainability out of communications and into the core of brand and business strategy. Drawing on her experience leading global marketing and communications teams, she will show how to align purpose with operational reality — ensuring commitments are credible, measurable and meaningful.
Key themes include:
- Moving sustainability from messaging to strategy
- Aligning purpose with operational reality
- Balancing sustainability ambition with commercial accountability
- Avoiding superficial positioning and building genuine credibility
- Turning sustainability into a source of competitive advantage and long-term value
Expect a practical leadership perspective on how marketing can drive responsible growth, strengthen trust, and create lasting impact.