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Celine
Assimon
Chief Commercial Officer
Bonhams
Céline Assimon is a global luxury business leader with more than 25 years of experience across luxury, retail, consumer goods, fine art and collectibles. She has held CEO, CCO and CMO-level roles within leading international houses including De Beers, LVMH, Richemont and Bonhams, combining strategic vision with operational rigour to drive brand transformation, sustainable growth and long-term shareholder value. As CEO of De Beers Jewellers (De Beers London), Céline defined a 15-year strategic vision and led a full brand repositioning, introducing a new communication platform, retail concept and product architecture that delivered double-digit growth and strengthened global market presence. She later joined Bonhams as Chief Commercial Officer, leading commercial strategy and transformation initiatives under new ownership. Céline is recognised for her ability to bridge creative direction with commercial performance, embedding client-centric, performance-driven cultures while maintaining brand desirability. She brings deep international experience across EMEAI, the Americas and Asia, alongside strong governance expertise and full P&L leadership.
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25 June 2026 12:00 - 12:30
Fireside chat - Who owns growth? Brand, commercial & client experience in the modern enterprise
As organisations pursue growth, a fundamental question often goes unaddressed: who truly owns it? Is growth driven by brand leadership? By commercial strategy? By product and merchandising? Or by client experience? And where should accountability sit when performance, desirability and long-term value must align? In this fireside chat, explore how modern enterprises structure responsibility across brand, commercial and client functions. Drawing on global brand transformations with full P&L accountability, the discussion will examine how creative ambition, product strategy, retail execution and financial discipline intersect - and where tensions typically emerge. Expect a candid, strategic exchange on organisational design, executive ownership and what it really takes to align brand and commercial performance at scale. This session moves beyond measurement to focus on structure, accountability and the leadership decisions that ultimately determine sustainable growth.