Jon Burke is a senior B2B SaaS marketing leader with deep expertise in building commercial marketing engines that drive measurable revenue growth. As Group Marketing and Sales Director at Dals, he leads integrated marketing and commercial strategy across the UK and Europe, aligning brand, demand generation, and customer acquisition with pipeline growth, tender success, and long-term customer value. With experience spanning high-growth SaaS, professional services, and technology sectors, Jon has a strong track record of transforming marketing functions to deliver commercial impact. Previously Global Marketing Director at Sygnature Discovery, he rebuilt the global marketing team and strategy, increasing enquiries by 82%, boosting lead generation by 150%, and doubling brand awareness in the US through data-led campaigns and digital optimisation. Jon has also played a key role in post-merger integration and international market expansion, helping organisations align sales and marketing operations across multiple acquisitions while improving pipeline performance and cost efficiency. An Executive MBA graduate from Cranfield School of Management, Jon is passionate about positioning marketing as a strategic growth driver—using data, customer insight, and strong sales alignment to increase acquisition efficiency, strengthen brand positioning, and maximise customer lifetime value.