Melanie Hunter Yell is a commercially focused CMO, growth leader and executive coach with nearly 30 years’ experience leading marketing across complex B2B and B2C organisations. Having held Chief Marketing Officer and Chief Growth Officer roles, Melanie has built brands, led global teams, managed significant budgets and delivered measurable commercial growth. Her career spans high-growth, transformation-led businesses where aligning marketing strategy to revenue, profit and long-term value creation was critical. Today, alongside her role as Global Marketing Transformation and Excellence Director (Fractional) at Tate & Lyle, Melanie coaches marketing and executive teams to strengthen commercial impact, strategic clarity and board-level credibility. She specialises in helping organisations connect marketing activity to revenue, retention and profit — ensuring marketing operates as a growth engine rather than a cost centre. Grounded in decades of executive-level experience, Melanie brings practical insight into marketing transformation, commercial storytelling and capability elevation, helping leaders prove, narrate and scale marketing’s commercial impact.