This is where the honest discussions happen. In this interactive session, five focused roundtables will run concurrently - each tackling a core tension facing modern marketing leaders. Choose the conversation most relevant to your current priorities and join a small group of peers for a candid, solution-oriented exchange. Discussion themes include: - Proving growth, not activity: Connecting marketing investment directly to revenue, margin and long-term value - From CMO to commercial leader: Strengthening board confidence and navigating CEO and CFO expectations - AI that actually delivers: Embedding AI into workflows to drive measurable productivity and performance gains - Simplifying the marketing engine: Reducing complexity across teams, channels and technology to unlock speed and accountability - Growth in a trust-constrained world: Competing effectively amid privacy shifts, data limitations and rising customer expectations Each table will be facilitated to ensure commercially grounded, candid discussion — designed to leave you with practical insight you can apply immediately.