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Suhail
Khan
Chief Marketing officer
Tes
Suhail Khan is Chief Marketing Officer at Tes, where he leads global marketing strategy for the education technology platform. With more than 20 years of experience across PE-backed, public, and multinational SaaS organisations, Suhail specialises in building predictable revenue engines that drive ARR growth, improve net revenue retention, and deliver measurable enterprise value. Throughout his career, Suhail has led global marketing functions across B2B and B2B2C subscription platforms spanning technology, HRTech, EdTech, FinTech and enterprise software. He has extensive experience aligning marketing with sales, product and customer success to create scalable go-to-market strategies that accelerate pipeline, improve CAC efficiency and support long-term growth. Prior to Tes, Suhail served as CMO at companies including GWI, Third Bridge and SD Worx, where he led international teams across EMEA, the Americas and APAC. His work has delivered significant commercial impact, including driving ARR growth, achieving 129% net revenue retention in a PE-backed SaaS environment, and generating multi-million-pound marketing pipelines through data-driven demand generation and product-led growth strategies. Suhail is passionate about building high-performing marketing organisations and working closely with executive teams and investors to position marketing as a core driver of revenue, profitability and long-term value creation.
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25 June 2026 13:30 - 14:15
Panel - What great CMOs do differently: From first click to lifetime value
The most successful CMOs aren’t just focused on acquisition - they’re designing entire customer journeys that turn first-time buyers into long-term advocates. But in a world of rising acquisition costs, endless choice and increasingly skeptical customers, what actually drives loyalty today? In this panel, marketing leaders from across industries will share how they are building brands and experiences that customers choose to return to again and again. From subscription models and community-building to personalisation and brand purpose, the discussion will explore how forward-thinking CMOs are moving beyond transactional tactics to create deeper, more meaningful relationships with their customers. Speakers will also challenge some long-held assumptions about loyalty - including whether points-based programmes truly create loyalty, or simply reward behaviour that would have happened anyway. Instead, the panel will explore what it really takes to build lasting customer attachment and sustainable lifetime value. Key themes include: - Designing acquisition strategies that drive long-term customer value - When subscription models strengthen loyalty, and when they don’t - Why brand connection, community and experience matter more than points - How CMOs are aligning teams around customer lifetime value, not just conversion