As the CMO remit expands across AI, transformation, sustainability and growth accountability, the real differentiator won’t just be strategy —-it will be leadership style. This interactive session is designed to get you out of passive listening mode and into conversation. You’ll begin by identifying your dominant CMO archetype - the leadership style that shapes how you make decisions, influence stakeholders and navigate pressure. From there, you’ll move through two fast-paced discussion rounds: - First, joining peers who share your archetype to compare strengths, blind spots and the pressures defining your role today - Then, mixing with contrasting leadership styles to debate future scenarios, from AI-driven restructuring to brand trust crises and organisational realignment Together, you’ll tackle big questions: - What must CMOs let go of by 2030? - What capabilities will define the next generation of marketing leaders? - How should the role evolve in an increasingly complex, high-accountability environment? Expect candid discussion, sharp insight and a dynamic close designed to spark conversation that continues straight into happy hour.