As AI reshapes marketing, the role of brand building has never been more critical. This panel will explore how AI is transforming brand strategy, enabling companies to connect with their audiences in more meaningful ways. Marketing leaders will discuss the evolving landscape of brand management and share practical strategies for leveraging AI to craft compelling brand stories, enhance customer engagement, and drive long-term growth. Key takeaways: - The importance of a strong brand identity in the AI era - The data you need to measure and optimize your brand - Real-world examples of how to harness and apply human imagination alongside modern technologies to improve your brand and drive durable growth.