A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her journey in this realm across GE, Samsung, Google and LinkedIn. Based in San Francisco, she is currently Director - Marketing for Growth & Lifecycle globally. Specializing in B2B marketing and thriving in creating things from scratch, Akriti previously helped build the Google Cloud business in India as its Marketing Head, the Demand Generation Campaigns team for the Americas, and Account Based Marketing globally. Before Google, she facilitated setting up the Enterprise business for Samsung in India, as its Marketing & Strategy lead.