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Amanda
Evans
CEO
Closed Loop
Amanda is CEO of Closed Loop where she leads the growing organization through providing strategic insights, developing high-impact creative, and executing full-funnel digital advertising campaigns for brands like Calendly, Calm and Rakuten. Amanda is a self-proclaimed data geek who loves to leverage data and AI to unlock exponential marketing opportunities. She makes it her personal mission to empower and inspire others to achieve their marketing and business goals. Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University. Before joining Closed Loop, Amanda founded and ran her own comprehensive digital marketing consulting agency.
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03 September 2024 09:45 - 10:30
Panel: A journey from buzzword to practical application
This panel discussion will explore real-world experiences with integrating AI into marketing strategies by diving into the challenges, lessons learned, and unexpected hurdles encountered while implementing AI technologies. Discussion points: - The paradoxical relationship between fear and opportunity in adopting AI for marketing - The role of AI as a creative partner in developing marketing strategies - How experimenting with AI can transform and alleviate fears in marketing

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