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Andrew
Peterson
Co-founder
Clozd
Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent 8 years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his tenure there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integrally involved in Qualtrics’ internal win-loss program. That initiative kickstarted his passion for reinventing the win-loss space and the founding of Clozd.
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03 September 2024 15:45 - 16:05
How to use win-loss feedback to build pipeline and elevate your brand
Today's marketers are tasked with driving efficiency and doing more with less. As the glue that connects your company's sales, product, and CS teams, you're consistently under pressure to support their objectives while also building assets and executing campaigns that deliver measurable value. But how do you know if it's all working? In this session, Clozd co-founders Andrew Peterson and Spencer Dent explore the power of win-loss feedback and how truly having a pulse on your customers' needs helps you refine your messaging, build pipeline, and elevate your brand so it stands out in a crowd

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