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Anya
Cheng
Founder & CEO
Taelor
Anya is an entrepreneur based in Silicon Valley with profound expertise in tech product management and marketing, recognized as one of the "Girls in Tech 40 Under 40." She is the Founder & CEO of Taelor, an AI-powered menswear rental subscription service that helps busy men look sharp while promoting environmental sustainability. Her career accomplishments include pioneering the development of Facebook and Instagram Shopping at Meta and serving as Head of Product at eBay, where she led teams focused on new business in the U.S. and emerging markets in Latin America, Asia, and Africa. Additionally, as the Senior Director at McDonald’s, Anya was pivotal in expanding their global food delivery business. She also played a key role in developing Target’s tech team in Silicon Valley, particularly their mobile tablet eCommerce initiatives.
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03 September 2024 09:45 - 10:30
Panel: A journey from buzzword to practical application
This panel discussion will explore real-world experiences with integrating AI into marketing strategies by diving into the challenges, lessons learned, and unexpected hurdles encountered while implementing AI technologies. Discussion points: - The paradoxical relationship between fear and opportunity in adopting AI for marketing - The role of AI as a creative partner in developing marketing strategies - How experimenting with AI can transform and alleviate fears in marketing

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