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Jeff
Spicer
CMO
Chief Outsiders
Jeff is a seasoned marketing professional with a deep understanding of the evolving landscape of brand communication, particularly in the tech industry. With a career spanning major organizations like Oracle, VMware, and IBM, Jeff has consistently driven data-based results that align with and support corporate objectives. His expertise encompasses a broad range of initiatives, including marketing and business strategy, brand messaging, and demand generation. Jeff believes in the power of dialogue in marketing, not just to convey a brand's value proposition but to incorporate the visions of partners and customers. He is always eager to engage in meaningful conversations to explore new possibilities and opportunities.
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03 September 2024 16:35 - 16:55
Panel: Building a brand that grows (in the AI Era)
As AI reshapes marketing, the role of brand building has never been more critical. This panel will explore how AI is transforming brand strategy, enabling companies to connect with their audiences in more meaningful ways. Marketing leaders will discuss the evolving landscape of brand management and share practical strategies for leveraging AI to craft compelling brand stories, enhance customer engagement, and drive long-term growth. Key takeaways: - The importance of a strong brand identity in the AI era - The data you need to measure and optimize your brand - Real-world examples of how to harness and apply human imagination alongside modern technologies to improve your brand and drive durable growth.

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