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Kexin
Chen
VP, Global Executive Marketing
Salesforce
As Vice President of Global Executive Marketing at Salesforce, Kexin Chen leverages the latest advancements in executive programs, customer advocacy, and storytelling to ignite engagement among C-Suite and their leadership teams. Kexin oversees high-performing partnerships and sponsorship programs, including the Olympics, Formula 1, and World Economic Forum, creating platforms for C-Suite leaders to collaborate and authentically share their stories of driving change. With a career spanning startups to Fortune 500 enterprises, Kexin passionately embraces new technologies and market disruptions to inspire and build genuine relationships between audiences and storytellers. She holds a dual degree in International Relations and Economics, with a minor in Chinese from Tufts University, bringing a global perspective to her strategic marketing approach.
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03 September 2024 09:15 - 09:45
How can C-suite impact Go-to-Market strategy?
Unlock the full potential of your Go-to-Market (GTM) strategy with the power of the C-Suite. This talk will explore how top executives shape strategic vision, foster cross-functional collaboration, and drive innovation to create unique market differentiation. Learn how agile decision-making and risk management help companies adapt quickly to market changes. Discover the importance of performance measurement, brand management, and a customer-centric approach in building trust and loyalty. Join us to see how the C-Suite's involvement can transform your GTM strategy, fueling growth and securing a competitive edge.

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