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Maria
Pacheco
CEO
Storyful
Maria Pacheco is CEO of Storyful, a global leader in the provision of verified digital content to newsrooms and of digital media intelligence to corporations. Prior to joining Storyful, Maria served as deputy head of News Corp’s corporate strategy team, spearheading global initiatives such as partnerships with Big Digital, and partnerships across News Corp companies. Before her tenure at News Corp, Maria led international business development at Portland Communications, an Omnicom agency, where she also provided strategic guidance to clients on audience engagement, messaging, organizational design and digital campaign execution from New York and London. She has also worked in competitive planning and strategic partnerships at Comcast and ViacomCBS, and started her career at Univision in Miami.
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03 September 2024 14:00 - 14:20
Navigating brand perception and reputational risk in the age of AI
In an age where digital landscapes shift rapidly, predictive reputational risk and brand perception management have never been more critical. Designed for brand stewards, this panel will delve into cutting-edge strategies for leveraging digital and social media data analysis to predict and swiftly react to emerging brand opportunities and risks. We'll also explore navigating the growing complexities of AI and combating inauthentic online behavior, as it relates to safeguarding brand perception.

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