Discover how Northwell Health, New York's largest health system, is revolutionizing patient engagement by harnessing Marvel's storytelling magic. This keynote explores the power of entertainment and purpose marketing to simplify and explain complex medical information, making healthcare more relatable and accessible. From Netflix series to acclaimed documentaries, learn about these creative campaigns, their development, and the impressive patient satisfaction and engagement outcomes. Join us to see how the power of popular culture can transform healthcare communication.