As Global Vice President of Marketing Tech & Innovation Transformation at SAP, Stephan is a seasoned digital business leader with over 20 years of B2B technology experience. Partnering with the CMO and stakeholders, he excels in envisioning and executing transformative digital strategies that optimize bottom-line impacts and maximize top-line outcomes. His expertise spans marketing, sales, business operations, process, and IT management, including leading agile DevOps and consultative transformation and operations teams. Stephan’s leadership was key to SAP marketing’s transformation success: from demand planning to revenue, data-driven customer journey, event, and content experiences, global data compliance, and automation enhanced by AI-driven innovations.