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Angharad
Saynor
APAC Director of Marketing
ABC Fitness
Angharad Saynor is Director of Marketing, APAC at ABC Fitness, where she leads regional marketing strategy for one of the world's leading fitness technology platforms. With more than a decade of experience spanning B2B SaaS, fit-tech, and franchising, she specializes in building high-growth marketing engines that connect brand, go-to-market strategy, and measurable commercial impact. Throughout her career, Angharad has led global marketing teams, driven enterprise go-to-market strategies, and built data-driven marketing functions that have significantly increased pipeline generation and conversion. Before joining ABC Fitness, she served as Global Head of Marketing at Hapana, where she led global growth initiatives, product launches, and commercial marketing across international markets. Passionate about the intersection of AI, marketing, and business growth, Angharad is a regular speaker on topics including go-to-market strategy, marketing leadership, and the future of technology in the fitness industry. She is known for combining strategic thinking with practical execution to help organizations scale with clarity, creativity, and commercial impact.
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29 October 2026 09:45 - 10:30
Panel - Human by design: Making AI work for marketers, customers & teams
The hardest part of AI in marketing isn't the technology, it's the people. As new tools reshape how teams work, leaders have to balance efficiency with creativity, trust, and genuine human connection. This panel brings together marketing leaders to unpack the organizational and cultural side of AI: how to drive real adoption, protect brand authenticity, and keep customer experiences unmistakably human. Key takeaways - Drive real AI adoption through practical, people-first change management. - Balance automation with creativity and brand authenticity. - Earn customer trust while scaling AI-powered marketing. Together with the opening keynote, this closes out the day's AI theme, and hands off to a bigger question: how the CMO role itself is being redefined.