A chance to turn the morning's big themes into a working conversation. In facilitated peer roundtables, you'll tackle the challenges genuinely keeping CMOs awake at night - the same threads running through the day: scaling AI, defending budgets, building team capability, meeting rising customer expectations, and earning board influence. No slides, just candid peer exchange and practical ideas you can take home. Key takeaways - Pressure-test practical solutions with experienced marketing leaders. - Benchmark your challenges and approaches across industries. - Build the peer connections and perspectives that outlast the day. These conversations set the agenda for the afternoon, which shifts from the boardroom to the market - brand, growth, and what customers actually respond to.

The line between marketing and revenue is disappearing, and that's a good thing. The organizations posting durable growth are the ones where marketing and sales run as a single commercial function, accountable to one number. Picking up the leadership theme from earlier in the day, this session shows how the C-suite build shared ownership, align incentives, and stop competing for credit so the business can win. Key takeaways - Align marketing and sales around a single set of business outcomes. - Create true shared ownership of pipeline and revenue. - Strengthen the partnership that accelerates sustainable growth. With the strategy set, the day gets hands-on, putting these ideas to the test in the closing war room workshop.