Name: Anna Susic Dragar | Chief Marketing Officer Summit | Sydney
Start: 2026-10-27T13:00:00.000Z
End: 2026-10-27T13:00:00.000Z
Location: Dockside Group

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Anna

Susic Dragar

Former Head of Marketing, Consumer Electronics

Samsung

Anna is a strategic marketing leader with more than 20 years’ experience driving brand, customer and commercial growth across consumer electronics, energy, FMCG and services. Most recently, she was Head of Marketing for Samsung Australia’s Consumer Electronics division and sat on its Senior Leadership Team, leading brand and trade marketing across more than 15 categories, including TVs, Home Appliances, Soundbars and Monitors. In more than six years at Samsung, Anna’s teams kept Samsung’s #1 market share in TVs and Soundbars, grew Gaming Monitor share from 26% to 38%, and delivered marketing ROI of more than 500%. The Australian business was also named Samsung’s #1 Lifestyle TV subsidiary globally. Before Samsung, she held marketing leadership roles at Jemena, The Fitness Playground and Goodman Fielder. Anna is known as a people-first leader who aligns Marketing, Product and Sales around shared commercial outcomes.

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28 October 2026 14:15 - 15:00

Panel - One number to own: Aligning cross-functional teams around business growth

The line between marketing and revenue is disappearing, and that's a good thing. The organizations posting durable growth are the ones where marketing and sales run as a single commercial function, accountable to one number. Picking up the leadership theme from earlier in the day, this session shows how the C-suite build shared ownership, align incentives, and stop competing for credit so the business can win. Key takeaways - Align marketing and sales around a single set of business outcomes. - Create true shared ownership of pipeline and revenue. - Strengthen the partnership that accelerates sustainable growth. With the strategy set, the day gets hands-on, putting these ideas to the test in the closing war room workshop.