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Celine
Assimon
Former CEO
De Beers London
CƩline Assimon is a global luxury business leader with more than 25 years of experience across luxury, retail, consumer goods, fine art and collectibles. She has held CEO, CCO and CMO-level roles within leading international houses including De Beers, LVMH, Richemont and Bonhams, combining strategic vision with operational rigour to drive brand transformation, sustainable growth and long-term shareholder value. As CEO of De Beers Jewellers (De Beers London), CƩline defined a 15-year strategic vision and led a full brand repositioning, introducing a new communication platform, retail concept and product architecture that delivered double-digit growth and strengthened global market presence. She later joined Bonhams as Chief Commercial Officer, leading commercial strategy and transformation initiatives under new ownership. CƩline is recognised for her ability to bridge creative direction with commercial performance, embedding client-centric, performance-driven cultures while maintaining brand desirability. She brings deep international experience across EMEAI, the Americas and Asia, alongside strong governance expertise and full P&L leadership.
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