Janis Thomas is a commercially driven B2C marketing and ecommerce leader with deep expertise in DTC growth, subscriptions, and customer lifecycle strategy. As CMO at Clothes Doctor, she leads marketing for the fast-growing UK wardrobe-care brand, helping scale a subscription-driven business built around sustainability, premium products and long-term customer relationships. Previously Managing Director at direct-to-consumer beauty brand Look Fabulous Forever, Janis delivered significant growth without additional funding — increasing revenue 1.5x, doubling conversion rates, and building a highly loyal customer base with 50%+ repeat customers. Earlier in her career she led marketing and ecommerce at Birchbox, where she more than doubled the UK subscriber base and helped drive substantial EBITDA growth through data-driven acquisition and retention strategies. Janis has also held senior roles at Deltatre and Lebara, specialising in ecommerce, subscription businesses and full-funnel growth strategies. A recognised thought leader in digital marketing, she regularly speaks at industry events including Ecommerce Expo, Digital Marketing World Forum and Meet Magento, and serves on the advisory board of IMRG, the UK association for ecommerce retailers.