28 October 2026 09:00 - 09:15
Chairperson opening remarks: The business of marketing leadership in 2026
Welcome to CMO Summit Sydney 2026!
Our chairperson kicks off the day with an introduction to the key themes shaping today's agenda and the conversations ahead. From AI and evolving operating models to marketing's role as a commercial growth driver, this session sets the scene for a day focused on what modern marketing leadership demands.
Today's themes:
- AI and the human organisation
- Marketing as a growth engine
- Winning in the market through brand
- Leading through partnership
28 October 2026 16:50 - 17:00
Chairperson closing remarks - Connecting the dots: The CMO leadership agenda for the year ahead
A short, sharp closing synthesis to tie the whole day together. Rather than one more talk, this session steps back across every theme we've explored: scaling AI without losing the human, turning marketing into a growth engine, speaking the board's language, building brand as a moat, leading across borders, and winning through partnership, and connects them into a single, coherent leadership agenda.
You'll leave with the through-line, not just the highlights: what actually changed today in how a modern marketing leader should think, decide, and act, and the two or three moves worth making first when you're back at your desk.
Key takeaways
- See how the day's sessions connect into one leadership story.
- Walk away with a clear point of view, not a pile of notes.
- Identify the first moves to turn insight into business impact.