Jodi Murray-Freedman is Chief Marketing Officer at Bakers Delight, where she leads brand, customer, and growth strategy across Australia's largest bakery franchise network of more than 500 locations. A commercially driven marketing leader, Jodi has transformed the company's marketing function into a customer-led, data-enabled growth engine, delivering significant growth in loyalty, brand awareness, digital engagement, and network sales. With over 20 years of experience spanning retail, QSR, and franchising, Jodi has held senior leadership roles at Bakers Delight, TGI Fridays Australia, Boost Juice, RACV, and Retail Zoo. She is passionate about turning customer insight into commercial impact, helping brands strengthen loyalty, modernize customer experiences, and drive sustainable business growth. Known for her collaborative leadership style, Jodi champions marketing as a strategic business function that unites brand, technology, operations, and customer experience to deliver measurable results.