Kit Wan Maggie Yau is Marketing and Partnerships Director for AliExpress at Alibaba Group, leading business growth, strategic partnerships, and marketing across Australia and New Zealand. She works at the intersection of eCommerce, technology, and international trade, helping businesses leverage digital platforms, AI, and cross-border commerce to expand into new markets and accelerate growth. With extensive global marketing experience spanning Alibaba, HTC Vive, TBWA\Media Arts Lab, Publicis Groupe, and Wieden+Kennedy, Maggie has built and executed brand and go-to-market strategies for some of the world's most recognized technology and consumer brands. Passionate about innovation, digital transformation, and empowering businesses of all sizes, she is a strong advocate for helping local brands scale globally through technology, strategic partnerships, and the evolving platform economy.