Name: Kit Wan Maggie Yau | Chief Marketing Officer Summit | Sydney
Start: 2026-10-28T13:00:00.000Z
End: 2026-10-28T13:00:00.000Z
Location: TBA

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Kit

Wan Maggie Yau

Marketing and Partnerships Director

Alibaba Group

Kit Wan Maggie Yau is Marketing and Partnerships Director for AliExpress at Alibaba Group, leading business growth, strategic partnerships, and marketing across Australia and New Zealand. She works at the intersection of eCommerce, technology, and international trade, helping businesses leverage digital platforms, AI, and cross-border commerce to expand into new markets and accelerate growth. With extensive global marketing experience spanning Alibaba, HTC Vive, TBWA\Media Arts Lab, Publicis Groupe, and Wieden+Kennedy, Maggie has built and executed brand and go-to-market strategies for some of the world's most recognized technology and consumer brands. Passionate about innovation, digital transformation, and empowering businesses of all sizes, she is a strong advocate for helping local brands scale globally through technology, strategic partnerships, and the evolving platform economy.

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29 October 2026 14:15 - 14:45

Stop chasing the algorithm. Start building the brand.

Algorithms change daily. Brands endure. Too many organizations keep optimizing for short-term visibility while the marketers who win are investing in distinctiveness, trust, and long-term brand equity. Building on the global-vs-local question, this session makes the case that a brand worth choosing is the ultimate competitive moat, and shows how to balance the pressure of immediate performance with the discipline of sustainable growth. Key takeaways - Balance long-term brand investment against short-term performance targets. - Build differentiation that no platform algorithm can erode. - Create marketing customers remember, not just click. If the brand is the moat, the next question is who's equipped to lead it - which brings us to the next-generation CMO.