Laura Penuela is a strategic marketing leader with more than 15 years of experience across APAC and the Americas, driving growth across B2B and B2C SaaS, technology, security, telecommunications and consumer brands. As Head of Marketing, APAC at Relativity, a global legal technology company, Laura leads regional marketing strategy, demand generation and go-to-market initiatives, partnering with Sales and global teams to build pipeline, strengthen customer engagement and drive business growth. Previously, Laura led APAC Growth Marketing at Reward Gateway | Edenred, delivering integrated marketing programs, flagship events and campaigns that contributed to significant pipeline growth. Earlier in her career, she worked across brand, digital transformation and business development initiatives at Certis. A passionate advocate for empathetic leadership and cross-functional collaboration, Laura believes exceptional performance and kindness can coexist. She is particularly interested in how AI can help marketing teams innovate, work smarter and deliver greater impact without losing the creativity, judgement and human connection that make marketing meaningful. Laura holds a Master of Marketing and a Bachelor of Marketing and International Business.